5 Car Dealer Marketing Trends to Watch

In recent years the automotive industry has witnessed a lot of transformations as a result of the ever evolving marketing trend. To achieve better results, it is important for car dealerships to adapt to these marketing trends. Here are few car dealership marketing trends to watch.

Mobile Marketing

Today, mobile devices are a key part of every auto shopper as they tend to dominate digital interactions. According to studies carried out on auto shoppers, it has been revealed that 58% of users would prefer to use their smartphones only when conducting a research on which vehicle to buy. Car dealers should go beyond having just a responsive website to including mobile apps, local search, video content, and social media to target buyers on their preferred device. This is because mobile users use both mobile sites and apps when they are researching to buy a vehicle.

Local Searches

Local searches will rule as the internet is still the number source when researching a vehicle, so it is only natural that auto shoppers start with a search engine. Local search is a very powerful tool for the gaming business as most of their profit comes from local customers. 43% of the total query coming from Google carries a local intent according to Chitika. This is to say that about half of all search traffic is local and the good part about this is that this local search results in more purchases than with non-local searches. This is an opportunity for car dealerships that dominate local searches to explore.

Video Content

Apart from videos being high in demand, it is also one of the most effective marketing strategies that are reported to have the highest return on investment (ROI). There are more customers who would prefer to watch a video of a product rather than reading about it and there is also more demand to see more video content from marketers. This is also true with auto shoppers as the latest data from Google shows that video content is now influencing more purchase decisions. Video content is a good way for car dealerships to introduce new brands and vehicles to their customers; this is why video content should be added to the marketing mix.

Reach Auto Shoppers on Digital Earlier

The lengthy and complex sales cycle is synonymous with the automotive industry; this is why it is important to reach buyers very early in the purchase process. Research has shown that 60% of auto shoppers are in the market for at least 6 months and in this process, they tend to gather information from different sources. In this period, auto shoppers tend to consider on the average 5 brands with important factors such as the car type, size, and other features becoming clearer in the later stages of the buying process. This option would have been narrowed down to about 2 cars in the last months and it is at this time that auto shoppers are exposed to a lot of car adverts on the internet. This means that brands are failing to meet potential auto shoppers at the right time. For car dealerships to influence the purchase decisions of auto shoppers, it is important to reach them early in the buying process.

Auto shoppers buying decision is highly influenced by digital trends, this is why car dealerships need to make use of this platform more effectively to boost their profitability.

5 smart reasons for buying a used car

Buy a used car and save money here are automotive marketing ideas. If your goal is saving money, buying a used car rather than new you can save you big bucks in several ways. While paying less price for the same car model used rather than new is the obvious reason to buy a used car, there are others as well.

However, Reed cautions that all used autos aren’t created identical. A consumer should do his homework before making a decision if a used car is within good or bad condition. With that caveat, here are five of the best reasons to buying a used vehicle.

Minimizing depreciation

The new vehicles typically depreciate about 20 percent when they are driven off the great deal. Most cars will lose another ten percent in value during the first year. That’s a 30-percent loss in value through the initial time of ownership. A $30,000 car manages to lose roughly $9,000 in value throughout that period. You could avoid that hit by purchasing a one-year-old car or truck. He cautions that one-year-old used cars are tricky to find, but it’s becoming better to find two- and three-year-old used vehicles.

On top of that, with the “right” car or truck, it is possible for an owner to buying a used vehicle it, drive it and sell it with little loss in equity.

Reducing insurance costs

Let’s you can integral factor in identifying the expense of auto insurance is the value of the automobile. Because a car or truck has less value than a newer version, the expense of insurance should be less. Reed says even more money can be saved because some elements of car insurance can be slipped.

Collision and theft: Once an automobile is old enough, you can certainly do away with those if you choose. Read more.

Reducing registration fees

As with auto insurance, the cost that states fee to register a car is often predicated on the car’s exchange price. And several expresses are increasing sign up fees in order to generate more income. Buying a used vehicle is an efficient way to stunt those increases.

Getting more value for your money

Stretches your car-buying money is another good thing about buying a car or truck. You can purchase more car by purchasing used somewhat than new. You may not have the ability to manage that new luxury car you’ve lusted for, but one that’s several years old may fit your finances.

Because carmakers no longer redesign their models every year, buying a used vehicle doesn’t bring the same stigma it once performed. “When a three-year-old BMW turns up in your driveway, your neighbor does not have to know you didn’t buy a fresh car. It appears pretty much like a new one.

Keeping your satisfaction

It used to be that buying a car or truck was a spin of the dice. “Buying somebody else’s problems” was how some have explained buying a car or truck. Today’s consumer can decrease the chance and cut costs while avoiding invisible problems.

Skilled pre-owned programs change from manufacturer to manufacturer, but in fact, certified pre-owned autos are vehicles that meet a manufacturer’s established standards and bring some type of guarantee against problems similar to a new-car warrantee.

Buying a used vehicle supply the amenities of a new-car purchase — warranties and preferred interest levels — that used car customers haven’t experienced available before. Let’s help you bad Credit Car Loans. To find out more, check out http://www.turbomarketingsolutions.com

3 Common Automotive Digital Marketing Mistakes

The automotive industry has over the years grown and gotten so competitive that if you are not smart enough, you risk losing business. It is also the fastest growing industry with new automotive businesses being formed to compete for the consumers. if you really want to sell cars and be successful, embrace the automotive digital marketing ideas and make it your advantage. Remember not to fall a victim of poor marketing ideas by avoiding the 3 common mistakes below

Starting a business but having no direction

You need to know where you are heading as an automotive business to avoid wandering around aimlessly. Think about where you want to reach with your business by setting your macro and micro business goals, the objectives of the business, how you will measure your progress every so often and what do you intend to do in case you have taken a wrong turn with your automotive marketing ideas car dealership. Examples of goals may include:

  • increase of sale of both pre-owned and new cars.
  • Increase the website traffic (the more the visitors the more the ability to convert them into buying of used and new cars).
  • showroom visits,
  • maintaining a good customer relationship where they become your repeat customers.

Always ensure your goals are specific, measurable, achievable and relevant(SMART) because if for example you set very high goals for you to achieve they may end up frustrating you. The other point is to measure your new business technique as this will show you if you are getting any returns on investment or if there is a possibility that you will receive your invested returns.

Understand your target market. this will help you reduce the tendency to throw out campaign cards everywhere and therefore wasting resources. When you know your target market, your business campaigns are based on that market.

Grow your business with the growing technology

In business today, most market research is done online, before your potential customers come to your car dealership they usually have already searched for relevant information online. Most use laptops, smartphones and another large population use mobile phones. This is to say if you are a business individual and you don’t use a mobile phone for car marketing you are losing out on a large business potential.

Another digital automotive car marketing idea is the use of social media (Facebook, twitter, blogs) to engage your audience, promote your ideas, inform them of the latest arrivals and use target ads like Facebook ads to increase sales. Remember Facebook has 2.1 billion active users every month that you can take advantage of in increasing your sales.

Your customer first

Note that without customers your business is doomed. Every marketing idea you develop should hold the customer in mind. Your websites, social media and blogs are meant to offer the information they may need before they visit your dealership. This includes the price ranges, advantages of the new car in the market, why they should be considering the choice of buying a used car among others. Be informed that today’s customer enjoys the availability of all the information they may need online and you can use this to make a good relationship with them thereby increase sales.

In conclusion set sound marketing strategy in order to capture the population that is ready to buy used cars or new cars