The automotive industry has over the years grown and gotten so competitive that if you are not smart enough, you risk losing business. It is also the fastest growing industry with new automotive businesses being formed to compete for the consumers. if you really want to sell cars and be successful, embrace the automotive digital marketing ideas and make it your advantage. Remember not to fall a victim of poor marketing ideas by avoiding the 3 common mistakes below
Starting a business but having no direction
You need to know where you are heading as an automotive business to avoid wandering around aimlessly. Think about where you want to reach with your business by setting your macro and micro business goals, the objectives of the business, how you will measure your progress every so often and what do you intend to do in case you have taken a wrong turn with your automotive marketing ideas car dealership. Examples of goals may include:
- increase of sale of both pre-owned and new cars.
- Increase the website traffic (the more the visitors the more the ability to convert them into buying of used and new cars).
- showroom visits,
- maintaining a good customer relationship where they become your repeat customers.
Always ensure your goals are specific, measurable, achievable and relevant(SMART) because if for example you set very high goals for you to achieve they may end up frustrating you. The other point is to measure your new business technique as this will show you if you are getting any returns on investment or if there is a possibility that you will receive your invested returns.
Understand your target market. this will help you reduce the tendency to throw out campaign cards everywhere and therefore wasting resources. When you know your target market, your business campaigns are based on that market.
Grow your business with the growing technology
In business today, most market research is done online, before your potential customers come to your car dealership they usually have already searched for relevant information online. Most use laptops, smartphones and another large population use mobile phones. This is to say if you are a business individual and you don’t use a mobile phone for car marketing you are losing out on a large business potential.
Another digital automotive car marketing idea is the use of social media (Facebook, twitter, blogs) to engage your audience, promote your ideas, inform them of the latest arrivals and use target ads like Facebook ads to increase sales. Remember Facebook has 2.1 billion active users every month that you can take advantage of in increasing your sales.
Your customer first
Note that without customers your business is doomed. Every marketing idea you develop should hold the customer in mind. Your websites, social media and blogs are meant to offer the information they may need before they visit your dealership. This includes the price ranges, advantages of the new car in the market, why they should be considering the choice of buying a used car among others. Be informed that today’s customer enjoys the availability of all the information they may need online and you can use this to make a good relationship with them thereby increase sales.
In conclusion set sound marketing strategy in order to capture the population that is ready to buy used cars or new cars