The Bare Essentials of Automotive Marketing

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In today’s market, spending has significantly decreased and dealerships must be more proactive in creating a maximized sales environment and managing sales activity if they want to sell more cars and generate profit. learn more detailed information at her latest blog post.

On top of this current problem affecting auto sales, in-store traffic is at an all-time low, as many that need to purchase a vehicle do the majority of their research and kicking of the tires online to determine what they want and can afford and then call the dealership, rather than browse the showroom like the good old days.

When the horseless coach was introduced in 1885 by Karl Benz, there came the dawn of change in transport systems around the world and the start of the automotive marketing ideas in the industry. In succeeding, people accepted this ground-breaking concept and made the industry a growing one. It was because they found automobiles efficient for daily use and for long distance trips. Slowly, one company emerged after another because they saw opportunities to profit with more and more people buying cars. It was no longer a luxury but rather a necessity. Competition came so there arose a need for automotive marketing promotions for one company to compete against the others.

Branding item is an automobile advertising strategy. In the store, they can have a mascot that creates an impression that they welcome anyone who needs their products. Trade in is also an effective technique aimed at bringing back old customers. Since car models become obsolete, then people would always consider buying a new one. Customers are attracted to trade-in schemes because they will be able to save money while owning a new car and or buying a used vehicle.

Competition sometimes can be tricky and this is why automotive marketing promotion strategies were developed and introduced. Today, it is noted that that there has been a great decrease in selling cars. This is why manufacturers do promotions in order to increase sales. Newspapers are a traditional way of promoting business. Nevertheless, car dealers continue to do marketing promotions through other ways such as in social networking sites. They find ways to get people’s attention with what they are offering and what services are available. Experimentation is also being done to come up with more original ideas.

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When concentrating on individualized promotions, they sometimes send direct emails. What they do is personalize their notes instead of send generic ones. The content basically offers customers what they can afford. Another way to market an automotive business is by giving incentives to employees and customers. At this point, they start social networking and try to create a good reputation to the company through word of mouth. need more information? visit http://www.automotivesuccessacademy.com

It is important for all automotive marketers to realize that they have to stay open to new strategies that they may use to increase their sales. After all, cars are no cheap items to sell. This means they have to be able to build rapport and trust with people who could be customers. Social networking is a very popular way of doing this and every vehicle marketing should be willing to explore this as a sales-boosting technique.

Paid Vehicle Advertising – Mobile Advertisements

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Paid vehicle advertising may sound so pointless to several people, especially when there will be several forms of an advertising ideas available. But, if you really have to think over it, it could have lots of benefits, no matter the size. view additional tips at http://www.gunnisonoutdoors.net/automotive-marketing-solutions-getting-to-know-your-customers/

With vehicle advertising these days, you are not limited by standard signage—you know the sort, ads plastered all over your car in big bright sign writing! Nowadays, however, you have less intrusive forms of ads such as personalized number / license plates, number plate frames / surrounds, simple logos and the likes on rear windscreens. So, if you don’t have a big marketing budget, you can still use vehicle advertising that works.

Paid car advertising agencies are becoming more popular around the world. Lots of companies will be paying in placing a decal on their vehicle, a wrap, and/or other form of vehicle advertising and drive around to market their business. It’s more than likely that you will see at least one of these vehicles during your day, which means that they are getting exposure to their business just commuting back and forth to work on major roads, so why wouldn’t you want to be in on it?

If you are looking at vehicle advertising options that aren’t so costly and provide more flexibility, then a car license plate frame is a great option. All you need to do is think of a small blurb or slogan that gets your message or call to action across to your potential customers and then get it printed up. After you receive the frame, it’s simply a matter of screwing it onto your car and there it stays until such time as you purchase a new vehicle, for instance.

Customized license plate frames are another form of paid vehicle advertising. Often you will notice the car in front on you has a surround around their registration plate with a short message on it, this is a customized license plate frame. So, for a small cost you can get advertising that isn’t ‘stuck’ onto your paint work and that can be taken with you when you change vehicles.

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Automotive digital marketing advertisements are a great tool for any business, which is why paid vehicle advertising is becoming so much more popular. Keep in mind that someone who commutes to Auckland everyday via major highways will likely get more exposure for advertising on their vehicle than someone who lives in a rural area or only uses surface roads to get to and from work, but either way you are still getting your message out there to the public.

The advertising platform seems to be taking another huge turn with mobile marketing taking over the markets. According to the Forbes magazine, mobile marketing techniques are 18% more effective as compared to other advertisement platforms such as the web and banners. The reality of the matter in mobile advertising trends is that, it is much cheaper to use this platform, and one is assured that users will see these ads. It is because of this reason on why the marketers are taking a new turn to win over many people as they can, thus increase returns on their investment.

The best way for an advertiser to make an impact and how to sell more cars, they need to adopt the newest and trending advertising methods from http://www.30daystosellcars.com. Mobile media marketing offers the latest, yet most rewarding means of advertising any product, and people already using it are reaping large benefits.

Automotive Marketing Solutions – Getting to Know Your Customers

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“Listen to your customers. Change your product to meet the customers’ needs or change your market.” You have probably heard this from every business advisor in the business.

To help bill more hours you need to know your customers well.

One of the best ways to achieve this is to collect data and store it in some type of database.

Originally, databases were simple pads, notebooks or 3×5 cards and details such as name, address, and details of the vehicle were all that was needed.

But in today’s high-tech world where the customer is viewed as king or queen, it is vital that workshops not just collect as much information about their customers’ needs but also to have the ability to analyze this information.

Nowadays, databases have moved from simple notebooks and 3×5 cards to software packages like Act and Goldmine with even more sophisticated programs being custom built in SQL and Microsoft Access.

Grab a pen and let me suggest some automotive marketing ideas:

  • You could also collect the name of their spouse and find out if they own a car. You’re obviously looking at ways that you can get this other car in for servicing as well.
  • What about storing the year, make, and model and getting a quote for insurance.
  • Write to them a few weeks away from when you want to get their car back for servicing and give them a range of insurers and some indicative quotes. Naturally, you would do well to confirm their age and no claim bonus track record and any relevant history—if that is at all possible.
  • Their first name and surname are separated so that you can personalize their letters or any mail merges that you wish to send.
  • Their vehicle’s make, model, and registration number so that you can mail them any articles that relate to their vehicle, perhaps a vehicle safety recall, or advise them about any valuations that they may have asked for as they may have been thinking of trading in their vehicle. view detailed updates at http://www.DodgeCast.com
  • Perhaps you can collect the date that their registration sticker expires. Post them a reminder say three weeks before it expires and include the address of their nearest Licensing Center. Or you could advise any BPay or direct credit facilities that the Government Department has.

So what does this mean to the average Automotive Repairer?

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Well lots, if you don’t know your customer, you cannot anticipate their needs!

If you can’t anticipate their needs, then you will not be at the top of their mind when they have a need to think about their car.

Being top of mind is about collecting and analyzing the right data so that you are able to put an action plan together—a ‘marketing’ action plan.

Given the reliability of vehicles and the continuing reduction in operating costs surrounding vehicle ownership, it is becoming more and more difficult to sustain a business based on parts failure or vehicle breakdown.

Even the move towards building a business based on vehicle marketing services is now less viable, given the length of time now recommended by manufacturers between services.

And when this is coupled to the relative cheapness of buying used vehicle in real dollar terms, it is obvious that being in business today is not about just repair and maintenance it is about—it’s about the relationship.