5 Car Dealer Marketing Trends to Watch

In recent years the automotive industry has witnessed a lot of transformations as a result of the ever evolving marketing trend. To achieve better results, it is important for car dealerships to adapt to these marketing trends. Here are few car dealership marketing trends to watch.

Mobile Marketing

Today, mobile devices are a key part of every auto shopper as they tend to dominate digital interactions. According to studies carried out on auto shoppers, it has been revealed that 58% of users would prefer to use their smartphones only when conducting a research on which vehicle to buy. Car dealers should go beyond having just a responsive website to including mobile apps, local search, video content, and social media to target buyers on their preferred device. This is because mobile users use both mobile sites and apps when they are researching to buy a vehicle.

Local Searches

Local searches will rule as the internet is still the number source when researching a vehicle, so it is only natural that auto shoppers start with a search engine. Local search is a very powerful tool for the gaming business as most of their profit comes from local customers. 43% of the total query coming from Google carries a local intent according to Chitika. This is to say that about half of all search traffic is local and the good part about this is that this local search results in more purchases than with non-local searches. This is an opportunity for car dealerships that dominate local searches to explore.

Video Content

Apart from videos being high in demand, it is also one of the most effective marketing strategies that are reported to have the highest return on investment (ROI). There are more customers who would prefer to watch a video of a product rather than reading about it and there is also more demand to see more video content from marketers. This is also true with auto shoppers as the latest data from Google shows that video content is now influencing more purchase decisions. Video content is a good way for car dealerships to introduce new brands and vehicles to their customers; this is why video content should be added to the marketing mix.

Reach Auto Shoppers on Digital Earlier

The lengthy and complex sales cycle is synonymous with the automotive industry; this is why it is important to reach buyers very early in the purchase process. Research has shown that 60% of auto shoppers are in the market for at least 6 months and in this process, they tend to gather information from different sources. In this period, auto shoppers tend to consider on the average 5 brands with important factors such as the car type, size, and other features becoming clearer in the later stages of the buying process. This option would have been narrowed down to about 2 cars in the last months and it is at this time that auto shoppers are exposed to a lot of car adverts on the internet. This means that brands are failing to meet potential auto shoppers at the right time. For car dealerships to influence the purchase decisions of auto shoppers, it is important to reach them early in the buying process.

Auto shoppers buying decision is highly influenced by digital trends, this is why car dealerships need to make use of this platform more effectively to boost their profitability.

5 smart reasons for buying a used car

Buy a used car and save money here are automotive marketing ideas. If your goal is saving money, buying a used car rather than new you can save you big bucks in several ways. While paying less price for the same car model used rather than new is the obvious reason to buy a used car, there are others as well.

However, Reed cautions that all used autos aren’t created identical. A consumer should do his homework before making a decision if a used car is within good or bad condition. With that caveat, here are five of the best reasons to buying a used vehicle.

Minimizing depreciation

The new vehicles typically depreciate about 20 percent when they are driven off the great deal. Most cars will lose another ten percent in value during the first year. That’s a 30-percent loss in value through the initial time of ownership. A $30,000 car manages to lose roughly $9,000 in value throughout that period. You could avoid that hit by purchasing a one-year-old car or truck. He cautions that one-year-old used cars are tricky to find, but it’s becoming better to find two- and three-year-old used vehicles.

On top of that, with the “right” car or truck, it is possible for an owner to buying a used vehicle it, drive it and sell it with little loss in equity.

Reducing insurance costs

Let’s you can integral factor in identifying the expense of auto insurance is the value of the automobile. Because a car or truck has less value than a newer version, the expense of insurance should be less. Reed says even more money can be saved because some elements of car insurance can be slipped.

Collision and theft: Once an automobile is old enough, you can certainly do away with those if you choose. Read more.

Reducing registration fees

As with auto insurance, the cost that states fee to register a car is often predicated on the car’s exchange price. And several expresses are increasing sign up fees in order to generate more income. Buying a used vehicle is an efficient way to stunt those increases.

Getting more value for your money

Stretches your car-buying money is another good thing about buying a car or truck. You can purchase more car by purchasing used somewhat than new. You may not have the ability to manage that new luxury car you’ve lusted for, but one that’s several years old may fit your finances.

Because carmakers no longer redesign their models every year, buying a used vehicle doesn’t bring the same stigma it once performed. “When a three-year-old BMW turns up in your driveway, your neighbor does not have to know you didn’t buy a fresh car. It appears pretty much like a new one.

Keeping your satisfaction

It used to be that buying a car or truck was a spin of the dice. “Buying somebody else’s problems” was how some have explained buying a car or truck. Today’s consumer can decrease the chance and cut costs while avoiding invisible problems.

Skilled pre-owned programs change from manufacturer to manufacturer, but in fact, certified pre-owned autos are vehicles that meet a manufacturer’s established standards and bring some type of guarantee against problems similar to a new-car warrantee.

Buying a used vehicle supply the amenities of a new-car purchase — warranties and preferred interest levels — that used car customers haven’t experienced available before. Let’s help you bad Credit Car Loans. To find out more, check out http://www.turbomarketingsolutions.com

Using a vehicle as a moving billboard

vehicle as a moving billboard

Both small businesses and major retailers use cars as a marketing medium to promote their products or service.  It is a great way to localize a service or promote a product to a specific demographic in an area.  There are great ways to advertise services or promote businesses during a grand opening period. Have you ever seen a car driving along on a highway or in your community advertising their services?  Think about it, maid services, dog walkers, sub-contractors to utilities and a myriad of other service providers advertise using car magnets or car appliques.

When you are opening a new business in the area, consider adding a business vehicle to your overhead.  It offers a moving advertisement of your product or service for potential clients to see.  Before and during the opening of your brick and mortar location, blitz the area by driving in the vicinity of your business.  It will create awareness for your business and it can aid in developing and driving foot traffic.  Most people will patronize local businesses if they are aware of their existence and they offer a product they would consider using.  Car dealers offer loaner vehicles to their customers.  It is considered free advertising and it shows they have a commitment to servicing the customer during a time of need.

Investing in custom paint jobs is worthwhile if your business has a fleet of vehicles. They aid in advertising your business while commuting to work sites.  Businesses that are involved in construction or paving have fleet vehicles that market the image of the business and provide organic marketing within the community. While the cost may be prohibitive for a small business to invest in a custom paint job to promote their business; having custom car magnets that can be removed or applied in appropriate situations allows you a degree of privacy and a separation for work hours and non-work hours.

Online businesses find it a great way to promote their business in local areas where it has been determined a target demographic frequents. Oscar Meyer has their wiener mobile which travels across the country.  It immediately makes one think of their sausages, hot dogs and processed meat products.  1800flowers has delivery drivers that are contracted to deliver flowers or edible arrangements purchased online.  Recipients only have to look out the window to know that the delivery is real and being provided by a reliable provider.  Using 1800flowers during the holidays can save you up to 40 percent if you are using coupons found on sites like Groupon Coupons.

Having car magnets or advertising on your car also provides free advertising when parked in an area of high traffic or visibility.  Adding marketing tools like Small Business Saturday or Shop Small Business to your magnet alerts your potential audience to the fact that you have a small business.  People are always looking around and visually appealing advertising always attracts interest. Food trucks have increased in popularity in most urban settings.  Local donut shops, Taquerias and Coffee trucks are easily identifiable.  As they build their target markets, they know which corners to frequent and where to build their base. HaagenDazs Ice Cream gives away free ice cream at events during the summer to promote their products and give back to the community.

Using these ideas as a basis for expanding the marketing of small businesses is an incredible way to promote the products or services.  Look into using your vehicle to market your business.

3 Common Automotive Digital Marketing Mistakes

The automotive industry has over the years grown and gotten so competitive that if you are not smart enough, you risk losing business. It is also the fastest growing industry with new automotive businesses being formed to compete for the consumers. if you really want to sell cars and be successful, embrace the automotive digital marketing ideas and make it your advantage. Remember not to fall a victim of poor marketing ideas by avoiding the 3 common mistakes below

Starting a business but having no direction

You need to know where you are heading as an automotive business to avoid wandering around aimlessly. Think about where you want to reach with your business by setting your macro and micro business goals, the objectives of the business, how you will measure your progress every so often and what do you intend to do in case you have taken a wrong turn with your automotive marketing ideas car dealership. Examples of goals may include:

  • increase of sale of both pre-owned and new cars.
  • Increase the website traffic (the more the visitors the more the ability to convert them into buying of used and new cars).
  • showroom visits,
  • maintaining a good customer relationship where they become your repeat customers.

Always ensure your goals are specific, measurable, achievable and relevant(SMART) because if for example you set very high goals for you to achieve they may end up frustrating you. The other point is to measure your new business technique as this will show you if you are getting any returns on investment or if there is a possibility that you will receive your invested returns.

Understand your target market. this will help you reduce the tendency to throw out campaign cards everywhere and therefore wasting resources. When you know your target market, your business campaigns are based on that market.

Grow your business with the growing technology

In business today, most market research is done online, before your potential customers come to your car dealership they usually have already searched for relevant information online. Most use laptops, smartphones and another large population use mobile phones. This is to say if you are a business individual and you don’t use a mobile phone for car marketing you are losing out on a large business potential.

Another digital automotive car marketing idea is the use of social media (Facebook, twitter, blogs) to engage your audience, promote your ideas, inform them of the latest arrivals and use target ads like Facebook ads to increase sales. Remember Facebook has 2.1 billion active users every month that you can take advantage of in increasing your sales.

Your customer first

Note that without customers your business is doomed. Every marketing idea you develop should hold the customer in mind. Your websites, social media and blogs are meant to offer the information they may need before they visit your dealership. This includes the price ranges, advantages of the new car in the market, why they should be considering the choice of buying a used car among others. Be informed that today’s customer enjoys the availability of all the information they may need online and you can use this to make a good relationship with them thereby increase sales.

In conclusion set sound marketing strategy in order to capture the population that is ready to buy used cars or new cars

The Bare Essentials of Automotive Marketing

racing marketing

In today’s market, spending has significantly decreased and dealerships must be more proactive in creating a maximized sales environment and managing sales activity if they want to sell more cars and generate profit. learn more detailed information at her latest blog post.

On top of this current problem affecting auto sales, in-store traffic is at an all-time low, as many that need to purchase a vehicle do the majority of their research and kicking of the tires online to determine what they want and can afford and then call the dealership, rather than browse the showroom like the good old days.

When the horseless coach was introduced in 1885 by Karl Benz, there came the dawn of change in transport systems around the world and the start of the automotive marketing ideas in the industry. In succeeding, people accepted this ground-breaking concept and made the industry a growing one. It was because they found automobiles efficient for daily use and for long distance trips. Slowly, one company emerged after another because they saw opportunities to profit with more and more people buying cars. It was no longer a luxury but rather a necessity. Competition came so there arose a need for automotive marketing promotions for one company to compete against the others.

Branding item is an automobile advertising strategy. In the store, they can have a mascot that creates an impression that they welcome anyone who needs their products. Trade in is also an effective technique aimed at bringing back old customers. Since car models become obsolete, then people would always consider buying a new one. Customers are attracted to trade-in schemes because they will be able to save money while owning a new car and or buying a used vehicle.

Competition sometimes can be tricky and this is why automotive marketing promotion strategies were developed and introduced. Today, it is noted that that there has been a great decrease in selling cars. This is why manufacturers do promotions in order to increase sales. Newspapers are a traditional way of promoting business. Nevertheless, car dealers continue to do marketing promotions through other ways such as in social networking sites. They find ways to get people’s attention with what they are offering and what services are available. Experimentation is also being done to come up with more original ideas.

racing marketing

When concentrating on individualized promotions, they sometimes send direct emails. What they do is personalize their notes instead of send generic ones. The content basically offers customers what they can afford. Another way to market an automotive business is by giving incentives to employees and customers. At this point, they start social networking and try to create a good reputation to the company through word of mouth. need more information? visit http://www.automotivesuccessacademy.com

It is important for all automotive marketers to realize that they have to stay open to new strategies that they may use to increase their sales. After all, cars are no cheap items to sell. This means they have to be able to build rapport and trust with people who could be customers. Social networking is a very popular way of doing this and every vehicle marketing should be willing to explore this as a sales-boosting technique.

Paid Vehicle Advertising – Mobile Advertisements

marketing vehicles

Paid vehicle advertising may sound so pointless to several people, especially when there will be several forms of an advertising ideas available. But, if you really have to think over it, it could have lots of benefits, no matter the size. view additional tips at http://www.gunnisonoutdoors.net/automotive-marketing-solutions-getting-to-know-your-customers/

With vehicle advertising these days, you are not limited by standard signage—you know the sort, ads plastered all over your car in big bright sign writing! Nowadays, however, you have less intrusive forms of ads such as personalized number / license plates, number plate frames / surrounds, simple logos and the likes on rear windscreens. So, if you don’t have a big marketing budget, you can still use vehicle advertising that works.

Paid car advertising agencies are becoming more popular around the world. Lots of companies will be paying in placing a decal on their vehicle, a wrap, and/or other form of vehicle advertising and drive around to market their business. It’s more than likely that you will see at least one of these vehicles during your day, which means that they are getting exposure to their business just commuting back and forth to work on major roads, so why wouldn’t you want to be in on it?

If you are looking at vehicle advertising options that aren’t so costly and provide more flexibility, then a car license plate frame is a great option. All you need to do is think of a small blurb or slogan that gets your message or call to action across to your potential customers and then get it printed up. After you receive the frame, it’s simply a matter of screwing it onto your car and there it stays until such time as you purchase a new vehicle, for instance.

Customized license plate frames are another form of paid vehicle advertising. Often you will notice the car in front on you has a surround around their registration plate with a short message on it, this is a customized license plate frame. So, for a small cost you can get advertising that isn’t ‘stuck’ onto your paint work and that can be taken with you when you change vehicles.

marketing vehicles

Automotive digital marketing advertisements are a great tool for any business, which is why paid vehicle advertising is becoming so much more popular. Keep in mind that someone who commutes to Auckland everyday via major highways will likely get more exposure for advertising on their vehicle than someone who lives in a rural area or only uses surface roads to get to and from work, but either way you are still getting your message out there to the public.

The advertising platform seems to be taking another huge turn with mobile marketing taking over the markets. According to the Forbes magazine, mobile marketing techniques are 18% more effective as compared to other advertisement platforms such as the web and banners. The reality of the matter in mobile advertising trends is that, it is much cheaper to use this platform, and one is assured that users will see these ads. It is because of this reason on why the marketers are taking a new turn to win over many people as they can, thus increase returns on their investment.

The best way for an advertiser to make an impact and how to sell more cars, they need to adopt the newest and trending advertising methods from http://www.30daystosellcars.com. Mobile media marketing offers the latest, yet most rewarding means of advertising any product, and people already using it are reaping large benefits.

Automotive Marketing Solutions – Getting to Know Your Customers

marketing

“Listen to your customers. Change your product to meet the customers’ needs or change your market.” You have probably heard this from every business advisor in the business.

To help bill more hours you need to know your customers well.

One of the best ways to achieve this is to collect data and store it in some type of database.

Originally, databases were simple pads, notebooks or 3×5 cards and details such as name, address, and details of the vehicle were all that was needed.

But in today’s high-tech world where the customer is viewed as king or queen, it is vital that workshops not just collect as much information about their customers’ needs but also to have the ability to analyze this information.

Nowadays, databases have moved from simple notebooks and 3×5 cards to software packages like Act and Goldmine with even more sophisticated programs being custom built in SQL and Microsoft Access.

Grab a pen and let me suggest some automotive marketing ideas:

  • You could also collect the name of their spouse and find out if they own a car. You’re obviously looking at ways that you can get this other car in for servicing as well.
  • What about storing the year, make, and model and getting a quote for insurance.
  • Write to them a few weeks away from when you want to get their car back for servicing and give them a range of insurers and some indicative quotes. Naturally, you would do well to confirm their age and no claim bonus track record and any relevant history—if that is at all possible.
  • Their first name and surname are separated so that you can personalize their letters or any mail merges that you wish to send.
  • Their vehicle’s make, model, and registration number so that you can mail them any articles that relate to their vehicle, perhaps a vehicle safety recall, or advise them about any valuations that they may have asked for as they may have been thinking of trading in their vehicle. view detailed updates at http://www.DodgeCast.com
  • Perhaps you can collect the date that their registration sticker expires. Post them a reminder say three weeks before it expires and include the address of their nearest Licensing Center. Or you could advise any BPay or direct credit facilities that the Government Department has.

So what does this mean to the average Automotive Repairer?

marketing

Well lots, if you don’t know your customer, you cannot anticipate their needs!

If you can’t anticipate their needs, then you will not be at the top of their mind when they have a need to think about their car.

Being top of mind is about collecting and analyzing the right data so that you are able to put an action plan together—a ‘marketing’ action plan.

Given the reliability of vehicles and the continuing reduction in operating costs surrounding vehicle ownership, it is becoming more and more difficult to sustain a business based on parts failure or vehicle breakdown.

Even the move towards building a business based on vehicle marketing services is now less viable, given the length of time now recommended by manufacturers between services.

And when this is coupled to the relative cheapness of buying used vehicle in real dollar terms, it is obvious that being in business today is not about just repair and maintenance it is about—it’s about the relationship.